The past two years have seen much investment in our
business, with the introduction of new systems and processes designed to ensure
the Society is managed with the highest professionalism for the interests of
members.
The Society’s
ethos is always to be responsive to our members’ needs, and a recent review of
strategy has identified new directions for growth, whilst staying true to the
values that our members and professional associates continually tell us they
appreciate in Bath Building Society.
The cornerstone
of our approach for the future is our emphasis on personal service, and our
ability to meet the often varied and individual requirements that are presented
to us.We feel that this requires a
more flexible and tailored approach, especially in the development of niche
propositions in the lending and savings markets, which have seen the Bath
feature in “Best Buy” tables for both mortgages and savings in recent years.
Combine our
local knowledge with a passion for treating people as individuals, and you have
a personal service not matched by many in the industry.It’s a simple philosophy but one that’s
working well for us.
In a nutshell, our members are not simply numbers to us.We are not ruled by computers, call centres
and “customer relationship software”.
We know from what our members tell us that they would rather talk to a
real person than an automated voice message. And that they would rather have a
relationship with our people than with our computers.