Join us for UK Savings Week and build better savings habits
This UK Savings Week, we are pleased to invite Members to take part in the UK Savings Week Competition, delivered in partnership with the Building Societies Association (BSA) and fintech partner Doshi.
For the first time, Members can compete in a national savings competition directly from their smartphones. Using the Doshi app, participants complete bite-sized interactive lessons, quizzes and challenges, earning points as they build money skills. A live leaderboard keeps the competition fun and engaging, with the top 20 on the leaderboard winning Amazon gift cards.
Richard Ingle, Bath Building Society CEO, said:
“Supporting the financial wellbeing of our community has always been central to our purpose. Digital platforms like Doshi make financial education accessible anytime, anywhere — which is critical for younger Members who expect support to fit into their daily lives. This initiative helps us to empower the next generation while strengthening financial confidence across our community, encouraging people to learn, grow and achieve their financial goals.”
Why it matters
Independent research for UK Savings Week reveals that more than one in ten (12%) UK adults have no savings at all, while a similar number (14%) have less than £1,000 put aside — leaving millions financially vulnerable. The UK Savings Week Competition hopes to tackle this challenge by helping Members build savings confidence through interactive, real-life scenarios — from handling an unexpected bill to deciding how much to save each month.
The approach is already proven. Over 100,000 young adults in the UK have used Doshi to improve their money habits through interactive coaching and gamified learning. Our partnership with Doshi ensures these benefits go back into supporting local Members and communities, making financial wellbeing more accessible for everyone.
How to take part
- Download the Doshi app.
- Join Bath Building Society’s UK Savings Week Competition.
- Earn points, climb the leaderboard, and build lasting money skills.
About the UK Savings Week Competition
The UK Savings Week Competition runs from 22–28 September 2025. Participants complete quizzes, challenges and interactive learning journeys designed to boost everyday money skills, with prizes for top performers
The research was conducted by Opinium, on behalf of the Building Societies Association for UK Savings Week. They surveyed 2,000 UK adults aged 18+ online between 10– 13 June 2025. The results have been weighted to be nationally representative.
About UK Savings Week – 22-28 September 2025
UK Savings Week is a Building Societies Association led campaign with a clear social purpose of getting people engaged in saving, whether that is people who don’t have any savings to fall back on in an emergency, or people who have some savings, but which could be working harder for them.
It’s a sad fact that 14 million people in the UK have less than £100 in savings. There is also more than £250 billion in accounts that do not pay any interest. UK Savings Week has two key ambitions:
- To create 2 million new regular savers by 2030
- To move £50 billion from 0% accounts by 2030.